Google Apps: a Toolkit for Startups and Small Businesses

Written by Michael Tauscher on . Posted in Blog, Google, Productivity, Project Management, Thumbs up, Workflow

This is the first in a series of posts about Google Apps. We will be covering the most useful third party apps for operations management as well as cool ways to use Google Apps to facilitate collaboration and smooth operations flow. Stay tuned!

A recent post on Google’s Blog showed that 97% of Business Insider’s 20 Silicon Valley Startups to Watch from the last two years were running on Google Apps. As the post’s author Rich Rao notes, Silicon Valley isn’t the only place for tech startups but it does highlight the salient point: Google Apps allows you to “focus on your business, not on your IT.” Likewise Martin Melin found that after analyzing MX entries for 204 Y Combinator startups that 142 (almost 70%) are using Gmail and as he observes, “This does not consider the possibility of some startups using another MX that is forwarding into Google Apps, so the actual percentage could very well be higher than 70%.”

So why Google Apps? Beyond the fact that you can have fully integrated domain email for free up to ten people without the headache of managing your own email server and with Postini taking care of SPAM, the default features available in Google Apps have expanded since its inception. In addition to Gmail, Calendar, web based word processing, spreadsheets, and slide presentations, Google Documents now offers Drawing (a free-form image manipulation tool), Forms (a template builder for customer feedback), and sidebar comment trails in the event that want to leave a note outside of a document itself. The real value of these tools is not their functions, however, but the fact that they foster collaboration.

With your team:
Let’s say you’re working with your team on a new product or process. The ability to communicate and collaborate in real time using the Gmail chat function along with Drawing for visuals and a text document with a comment trail allows you to share ideas, visualize them, and solidify present and future goals all without time spent moving files back and forth. There is even a revision history function that will show you who has made changes, when, and allows you to restore any deleted items.

Gmail Chat

 

Google Drawing with Revision History

 

Google Document with Comments

With clients:
Similarly, if your clients are using Google Apps you can bring them in on the conversation rather than working to provide a model, getting their opinion, and going back to the drawing board. Not only will your client get the feeling of personal service, but will likely be able to provide a clear description of what they want in a shorter amount of time. Best of all, when the project is complete you can simply ‘un-share’ any documents your client may have had access to and privacy is restored.

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