Integrate & Automate Social Sharing: WordPress to Twitter to Facebook

Written by Michael Tauscher on . Posted in Blog, Google, Productivity, Sales & Marketing, Thumbs up, WordPress, Workflow


This post will outline how to integrate your Twitter account to automatically update your business’ Facebook page and for WordPress users, how to integrate Twitter with your Dashboard to directly share your latest blog posts.

The first step is to create Twitter and Facebook accounts for your business. Business pages on Facebook are treated differenly from personal profiles so you’ll want to head over to facebook.com/pages to create yours. It’s advisable to sign up for both accounts with the same email address since they’ll be linked later on anyway.

Once you’ve got both accounts set up you’ll want to navigate to apps.facebook.com/twitter to allow your tweets to be shared as posts on your company’s wall. To accomplish this, hashtag #fb at the end of each tweet that you want to appear on the wall.

During the setup you should be led to your Twitter settings page (twitter.com/settings/profile) but in case you aren’t, you’ll want to scroll down to the Facebook settings and check the box that says ‘Allow Twitter to post to the wall of: my Facebook page: [Page Name]‘.

That takes care of sending your tweets to Facebook, but for WordPress users there’s a plugin that will allow you to tweet from within the dashboard, eliminating one more step and saving you a few clicks in the process.

Begin by downloading the Twitter Tools plugin and installing it. You’ll then have to register your site as an application on Twitter’s app registration page  which is as easy as copy-pasting a few serial keys. Once your WordPress and Twitter accounts are connected you’ll see that Twitter Tools offers a large number of configuation options under Settings in the Dashboard. I prefer the more ‘manual’ application of its functionality, however, so that’s what I’ll cover here.

Simply click ‘Tweet’ under Posts and you’ll be brought to a simple tweet platform within the dashboard. Here’s what I recommend from there:

1. Open your newly published article in a new tab and use the goo.gl URL shortener (or another if not using Chrome) to create a shortened version of your article’s URL.

2. Back on the tweet page, write the title of your article followed by the goo.gl URL and then the hashtag #fb (remember how we set up automatic integration earlier?)

Now you can easily share your posts via Twitter and Facebook without ever having to leave the WordPress backend UI. If you have a different setup that works for you let us know in the comments, convenience is king!

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